(Adds Entertainment One declining comment, paragraph 5)
April 13 (Reuters) - British commercial TV broadcaster ITV
Plc ITV.L is said to be pursuing a takeover of Canada's
Entertainment One Ltd ETO.L , Bloomberg reported on Wednesday,
citing people familiar with the matter.
ITV, Britain's biggest commercial free-to-air broadcaster,
has been in talks with Entertainment One. No final decision has
been made, Bloomberg said.
It also said the talks may not result in a deal, citing the
sources familiar with the situation.(http://bloom.bg/1Sgxyb0)
ITV was not immediately available for comment.
A representative for Entertainment One declined to comment
on market speculation.
Based in Toronto with its shares listed in London,
Entertainment One's high-profile partnerships in recent years
include those with DreamWorks Studios and production company
Mark Gordon Co