By Silke Koltrowitz and Astrid Wendlandt
GENEVA, Jan 21 (Reuters) - Big luxury watchmakers at the
Geneva fair this week displayed little risk and extravagance in
terms of style, focusing on classics and neo-vintage models and
leaving it to smaller rivals to stand out with original and bold
designs.
With demand falling from Chinese, Russians and Middle
Eastern customers, pushing the industry into its worst downturn
since the 2008-2009 financial crisis, big watch labels sought to
reassure customers searching for lasting value for money,
executives told Reuters.
"Today, people search for authenticity, real values and
craftsmanship," said Christian Selmoni at Richemont 's CFR.VX
Vacheron Constantin, a top selling brand among wealthy Chinese,
as are Rolex and Patek Philippe.
"There is so much digital in our life that when it comes to
watchmaking, people feel the need to return to more traditional
objects."
Selmoni said some of the highest areas of growth for
Vacheron Constantin were classic, exclusive and customised
timepieces. He said customers were also into ultra-slim models -
like the Hermes slim watch launched last year.
Models inspired by the past are taking shelf space too,
watchmakers said.
Montblanc, the Richemont brand that started to diversify
away from pens in the late 1990s, has been developing a
neo-vintage line called 1858, with models starting at 3,000
euros.
Sister brand Jaeger-LeCoultre said it had extensively
revisited its best-selling reversible-dial Reverso watch that
celebrated its 85th birthday this year.
NEW FORMS AND SHAPES
Nine small luxury watchmakers were at the fair for the first
time, exploring new shapes and materials.
Several, including De Bethune, created in 2002, Hautlence
set up in 2004, and H. Moser, a label created in 1828 and
re-launched under new owners, presented watches without a logo.
That could attract Chinese customers scared to be spotted
with an expensive watch since a government crackdown on gifts
for favours, said Watch-Insider.com journalist Alexander Linz.
Herve, a Belgian entrepreneur and watch collector, said he
enjoyed wearing a unique, handcraft watch without a logo.
"A watch made by a small artisan gives me more emotion than
a watch made by a big industrial group even if it is of good
quality too," he said, declining to give his family name.
He sported a 250,000-euro watch by De Bethune featuring the
astrological map from the day he was born.
One of De Bethune's original creations this year included a
one-of-a-kind 450,000-euro ovoid watch carved from a meteorite
that looked like a space ship with a ruby knob fitted with a
diamond inside to make it glitter.
Among other bold creations were HYT's watches featuring
fluorescent fluids moving through a capillary to indicate the
passage of time, and the bulky, square timepiece designed by
ex-soccer star Eric Cantona for Hautlence.
(Editing by Mark Potter)