'Bored by all this drama': TikTok users play it cool over latest U.S. ban threat

'Bored by all this drama': TikTok users play it cool over latest U.S. ban threat

Reuters  | Sep 19, 2020 12:36

'Bored by all this drama': TikTok users play it cool over latest U.S. ban threat

By Sheila Dang

(Reuters) - Look who is not freaking out.

Since July, TikTok users have braced for a threatened ban of the ultra-popular short-form video app in the United States, with some opening accounts on rival platforms and encouraging friends to do the same.

Then early on Friday Reuters broke the news that the U.S. government was preparing to block new users from downloading the Chinese-owned app from American app stores by Sept. 20. As the news filtered through their social media, teens greeted it wearily but without the tears and the emotional outpouring expected of TikTok's 100 million, mostly young fans.

"A lot of TikTok-ers are not super worked-up about this," said Lauren Harrison, a 15-year old TikTok user from Omaha, Nebraska with over 127,000 followers on the app.

Like many others, Harrison said she had previously opened accounts on other platforms, in preparation for a total ban. She has since deleted those apps off her phone.

"Because TikTok is not gone, I feel like people don't feel the need to download (rival apps)," she said.

U.S. President Donald Trump signed an executive order on Aug. 6 setting a 45-day deadline for TikTok to be sold to an American company, citing concerns over national security.

While new U.S. downloads of TikTok will not be allowed beginning Sunday, TikTok still has some weeks to convince Trump to lift his threat to impose a total ban from Nov. 12.

Carter Kench, a 17-year old from Atlanta, Georgia, with 2.4 million TikTok followers, said he had been worried in July when he first heard about the threat of a ban. But in the months since then, "nothing happens," he said.

"It's kind of like the boy who cried wolf," he said.

Brands that strike sponsorship deals with major TikTok stars are also underwhelmed by the ongoing saga, choosing to continue their work on the app until a ban appears, said Alessandro Bogliari, chief executive of The Influencer Marketing Factory, an agency that works with brands and social media influencers.

"People are a bit confused and bored by all this drama. They say that until something happens, let's continue," he said.

Several videos with hashtags that TikTok users have used to discuss the threat of a ban, including 'TikTokBan,' and 'SaveTikTok,' reached nearly 2 billion views by Saturday. But many of those were posted in July.

"It absolutely makes me feel fatigued," said Jen Ruiz, a travel blogger with nearly 131,000 TikTok followers.

A TikTok ban has been threatened "at least four times," she said. "How many more?"

TikTok and its parent company, ByteDance Ltd., filed a complaint in a Washington federal court late on Friday challenging the moves by the Trump administration.

For users who have built up a massive TikTok following, "I'm sure for some of them this was the day of reckoning," said Joe Gagliese, CEO of influencer marketing agency Viral Nation. Influencers will need to diversify their audience across other apps, he said.

© Reuters. A picture of U.S. President Donald Trump is seen on a smartphone in front of displayed Tik Tok and WeChat logos in this illustration

The biggest stars have already plotted potential exit strategies. Charli D'Amelio, the most-followed TikTok star with 87.5 million followers, recently began posting videos to her account on Triller, a U.S.-owned TikTok rival.

Related News

Latest comments

Add a Comment
Please wait a minute before you try to comment again.
Discussion
Write a reply...
Please wait a minute before you try to comment again.

Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.

English (USA) English (UK) English (India) English (Australia) English (South Africa) English (Philippines) English (Nigeria) Deutsch Español (España) Español (México) Français Italiano Nederlands Português (Portugal) Polski Português (Brasil) Русский Türkçe ‏العربية‏ Ελληνικά Svenska Suomi עברית 日本語 한국어 简体中文 繁體中文 Bahasa Indonesia Bahasa Melayu ไทย Tiếng Việt हिंदी
Sign out
Are you sure you want to sign out?
NoYes
CancelYes
Saving Changes

+

Download the Investing.com App

Get free real time quotes, charts and alerts on stocks, indices, currencies, commodities and bonds. Get free top of the line technical analysis/predictors.

Investing.com is better on the App!

More content, faster quotes and charts, and a smoother experience is available only on the App.

';