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Smiles Fidelidade S.A. provides loyalty programs to financial institutions, retail and entertainment customers, airline partners, and individuals. The company focuses on the development and management of the loyalty program; the sale of redemption rights of awards; and the creation and management of individual and corporate database. It also operates travel agency. The company was formerly known as Webjet Participações S.A. The company was founded in 1994 and is headquartered in Barueri, Brazil. Smiles Fidelidade S.A. operates as a subsidiary of Gol Linhas Aéreas S.A. On January 25, 2024, Smiles Fidelidade S.A. filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the Southern District of New York. It is in joint administration with GOL Linhas Aéreas Inteligentes S.A.
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