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Senheng New Retail Berhad, an investment holding company, operates as a consumer electrical and electronics chain retailer in Malaysia. It operates in two segments, Trading Division and Warranty Division. The company offers digital gadgets, audio visuals, home appliances, and other related products. In addition, it provides delivery, installation, maintenance, and repair services; and warranty services. Further, the company offers captive insurance services. It operates physical stores under the Grand Senheng Elite, Grand Senheng, and Senheng brand names; and senQ and Grand senQ digital stations, as well as offers a membership base platform through PlusOne loyalty program. The company was founded in 1989 and is headquartered in Kuala Lumpur, Malaysia. Senheng New Retail Berhad operates as a subsidiary of Sq Digital Sdn Bhd.
Name | Age | Since | Title |
---|---|---|---|
Kim Poi Ho | 61 | 2021 | Independent Non-Executive Director |
Wah Chin Yeow | 64 | 2021 | Independent Non-Executive Director |
Ler Chin Tan | 63 | 2021 | Independent Non-Executive Director |
Kim Heng Lim | 63 | 2021 | Co-Founder & Non-Independent Executive Chairman |
Kim Yew Lim | 62 | 2021 | Co-Founder & Non-Independent Non-Executive Director |
Keng Leng Oh | 55 | 2021 | Independent Non-Executive Director |
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