Investing.com
Published Apr 04, 2024 02:50
According to the brand's December quarter 2023 financial results, MINISO's total global revenue for the year of 2023 was
The remarkable growth is attributed to MINISO's steadfast IP collaborations, constant product innovation, and strategic store expansions across the region. Throughout 2023, MINISO introduced a diverse selection of beloved IP collaborations in
MINISO also accelerated its store expansion in
"Our vision is to become the world's leading IP design retail group and
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
Written By: Investing.com
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