Ferrari appoints Top Gear's Charlie Turner as chief content officer
Reuters
Published Apr 20, 2021 07:40
MILAN (Reuters) - Luxury carmaker Ferrari (NYSE:RACE) has appointed BBC's Top Gear Editorial Director Charlie Turner for the newly created position of chief content officer, it said on Tuesday.
The appointment comes as the supercar maker and Formula One team seeks to strengthen its brand's growth potential through new luxury products such as apparel and accessory collections, as well as entertainment offers and exclusive customer services.
Turner will take up the position this summer to lead Ferrari's push to become "a world-class producer of high-quality multimedia content across all platforms", the Italian company said.
He will lead development of Ferrari's commercial content relationships with leading global media organisations as well as digital and social media platforms, it added.
Get The App
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.