Profit From Basketball's March Madness Tournaments Via 2 Sectoral ETFs

 | Mar 14, 2022 04:32

March Madness, the much-anticipated, popular college basketball sporting event in the US, is here. The NCAA Division I Men's Basketball Tournament means excitement for fans of scores of teams. As we prepare to publish on Mar. 14, the tournament seedings have been set.

Wall Street will also be watching the event, with an eye on shares of companies that could benefit from March Madness. After all, sponsors allocate large sums to advertise during the games. Meanwhile, hours of streaming footage put media businesses in the limelight. Leisure and entertainment firms also benefit, especially from increased spending on food, travel, and lodging—from both fans and the competing teams.

Last but not least, around $10 billion will be bet on the games. However, according to the American Gaming Association (AGA), only 3% , or about $300 million, “will be wagered legally through Nevada sports books.” Still, AGA expects March Madness 2023 will see a larger percentage of Americans betting legally.

Therefore, today’s article introduces two exchange-traded funds (ETFs) that might appeal to readers who believe a number of industries could be winners during the tournament, regardless of which team attains the ultimate crown in early April.

h2 1. iShares Evolved U.S. Media and Entertainment ETF /h2
  • Current Price: $30.21
  • 52-week range: $30.21 - $42.87
  • Dividend yield: 1.24%
  • Expense ratio: 0.18% per year

Recent metrics highlight that with a value of well over $700 billion, the US Media and Entertainment sector accounts for a third of global revenues. Our first fund, the iShares Evolved U.S. Media and Entertainment ETF (NYSE:IEME), invests in U.S. media and entertainment companies. The fund was first listed in March 2018.