Philip Morris Eyes Possible Smokeless Entry Into Cannabis Space

 | May 04, 2021 08:11

Where there is smoke, as the saying goes, there is fire. But not always, when it comes to cigarette-makers as it turns out. At least not when they are eyeing the cannabis sector of late.

As the marijuana industry is heating up again, tobacco companies that have not ventured in the space are keeping a close eye on the growing legal cannabis market.

Several cigarette-makers have already made strategic investments and partnerships. The most notable ones have involved some of the biggest tobacco companies.

These partnerships include Altria Group (NYSE:MO), which markets Malboro in the US teaming up with Canadian marijuana grower Cronos Group (NASDAQ:CRON) (TSX:CRON) back in 2018, during the early days of cannabis legalization in that country; and more recently, British American Tobacco (NYSE:BTI) teaming up with OrganiGram Holdings (NASDAQ:OGI).