Disney Or Starbucks: What's The Better Reopening Trade?

 | Jul 14, 2020 02:50

Both media giant Disney (NYSE:DIS) and the international coffee-chain Starbucks (NASDAQ:SBUX) have seen their businesses turned upside down by the global coronavirus outbreak and worldwide lockdowns.

Each company, considered symbols of American consumerism, has suffered massive losses this year as customers stayed indoors and the pandemic forced closures of their operations. But as economies reopen globally, both companies are being closely watched as a barometer of consumers’ willingness to resume their normal lives and reopen their wallets.

For investors, shares of each could also offer an attractive risk-reward proposition, especially when there is considerable uncertainty about the pandemic’s future path. Here's a deeper look:

h2 Disney: Reopening Gaining Pace/h2

The House of Mouse is in the middle of a nasty downturn. Its core business, which thrives on shared group experiences, is suffering after the global spread of COVID-19 forced the closure of its theme parks, resorts, movie theaters and cruises worldwide.

Hurt by this unprecedented challenge, Disney reported a $1.4-billion shortfall in its operating income for the first quarter, including a $1-billion hit coming from shuttered theme parks alone, and the rest from other business units.