Chart Of The Day: Trading Microsoft's Bullish Falling Flag Higher

 | Jun 21, 2018 10:01

Microsoft (NASDAQ:MSFT) has been outperforming the overall technology sector, rising year-to-date by 19 percent. The sector itself advanced less than 12 percent.

This superior performance isn't just for the current period. On a 12-month basis, shares of the software company increased by almost 40 percent, while the Technology Select Sector SPDR (NYSE:XLK), the ETF index of the tech sector climbed less than 29 percent.

As well, over the past five years, Microsoft gained 220 percent, handsomely outpacing the 132 percent surge in the overall technology sector over the same period.

At the heart of Microsoft's success is its ability to adapt to the rapidly changing technological landscape. Growth in Microsoft’s Azure division, solid market uptake of Office 365, the company's exceptional hybrid cloud and investments in AI, as well as an expanding computer market are among the things that should successfully take the company into the future.

Nonetheless, Google (NASDAQ:GOOGL) has proven to be a tough competitor. It gained market share with its Android OS, with a lower-priced Chromebook as well as with its solid control of the educational tech segment of the market.

But Microsoft knows how to adapt to a changing environment and that includes taking on the competition. In an effort to challenge Google in one of its key markets, Microsoft acquired Flipgrid, a startup that developed an app which allows students to record and share videos on educational topics with their classmates.