Chart Of The Day: Apple Holiday Sale, Shares 24% Off Till Black Friday

 | Nov 21, 2018 10:01

FAANG stocks are now officially in a bear market. That's based on the metric that this occurs when there's a correction of 20 percent from an asset's peak.

Apple’s (NASDAQ:AAPL) rout is the amalgamation of several triggers:

  1. Concerns that iPhone sales have peaked,
  2. Recent consumer data showing potential cracks in the longest bull market on record, making vulnerable Apple’s strategy of continuously raising prices to compensate for a slowdown in smartphone sales,
  3. Apple’s effort to transform itself from a hardware manufacturer to a service provider, a strategy that has yet to prove itself, and
  4. As the world’s biggest company, Apple has become a proxy for global trade woes.

The question is whether these reasons will continue to weigh on shares. Or, will a 24 percent discount and full correction to the long-term, uptrend line since the May 2016 bottom attract enough demand for a rebound, even if not for another record high.